“Thank you for joining us today, what do you feel about the use of audio tactics such as podcasts in the field of PR?”
The means of communication is quickly evolving. Between the growth of social media and the transformation of technology, public relations have infused the old practices of PR with the new tools resulting in new methods.
One method practitioners are using today is known as a “podcasts.” Some people may listen to podcasts in order to keep up with current events or listen to their favorite comedian, but it is just as beneficial for people interested in public relations. A blog called Inside PR, started by three podcasters has the written transcripts of their episodes, and a post that shares why they find PR podcasts beneficial,
“But what’ s even better about podcasts is that I can find content that focuses on my interests. And my interests are much narrower than the general public’ s interests. This isn’t broadcasting. It’s content for me and my community.”
I totally agree with their opinion on podcasts. I think the best part about podcasts is that a person can subscribe to hear information that they are interested in and caters to them, and can listen to these not only in the car, but also while working out or on a subway. Unlike most methods of delivering information to the publics, podcasts allow people to receive the information when they want, where they want and the way they want.
In a Podcast by Eric Schwartzman he explains that podcasts get clients noticed via search engines.
Another method PR practitioner’s use that is a little more old school is video footage. The advantage of shooting film, as Schwartzman state is one can always use the audio, but will also have the video is they so choose. Action strategy’s website said it best, “If a picture is worth 1000 words, good video and audio clippings to media has to be worth at least 100,000!”
♥ ♥ Cat Pylant ♥ ♥ 
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