PR Campaign book for RDCRN

RDCRN CAMPAIGN BOOK

This was a semester long group project. We were assigned a real client, The Rare Disease Clinical Research Network, and then we created a PR campaign in order to grow their numbers and create awareness for the registry. We created everything from a social media strategy to various communication mediums they can implement in order to create two-way communication between the registry and patients. Feel free to flip through the book and see all of the hard work my team and I put into this campaign.